Romy Sagan

From big ideas to the small print.

I work with founders, studios and in-house teams to turn strategy into clear, memorable language people can use across brand voice, messaging, naming, campaigns and websites.

Where I come in

What matters isn’t having more words, but knowing which ones deserve to stay. I help untangle complex ideas, find the angle that brings a brand into focus, and build language that can stretch from a headline to a whole website without losing what makes it memorable.

Sometimes that means starting from scratch. Sometimes it means taking something that’s almost there and making it sharper, simpler and more recognisable. I can step into a project at different stages, but the goal is always the same: language that’s considered, flexible and easy to use.

Services

A strong voice gives people a sense of who you are before you’ve finished the sentence. I define the tone, character and verbal principles behind it, then turn them into practical guidance for writing consistently across every touchpoint.

Good messaging gives everything else somewhere to start. I shape propositions, key messages and hierarchies that clarify what matters, what makes you different and how the story fits together, so teams know what to say and why.

A good name has to do a lot with very little. I explore territories, develop names and taglines, and take the strongest ideas further, balancing meaning, sound and memorability with enough room for the brand to grow.

Websites, campaigns, launches, product stories and everything in between. I turn the thinking behind a brand into words that work in context, from three words on a poster to a homepage, campaign or complete website.

Sometimes the best way to improve the writing is to get everyone involved. I run practical sessions that help teams understand their voice, sharpen their messaging and make better decisions about language for themselves.

Selected clients

I’ve had the pleasure of working with people across design, architecture, culture, technology, fashion, hospitality, publishing and professional services. Some for a single project, others through years of collaboration.

  • Hausmann
  • Motive for Business
  • Keller & Partners
  • The Berlin Review
  • Neue Form
  • Atelier Heller
  • Meyer & Sohn
  • North Standard
  • Pica Press
  • Linden Works
  • Paloma House
  • Folio Editions
  • Aster Labs
  • Institute for Civic Design

Process

01

Understand the problem

Every project starts with listening. We talk about the business, the audience, what already works and what doesn’t, then gather the context, references and material needed to understand the problem properly.

02

Define the direction

Next, I turn what we’ve learned into a clear direction. That might mean sharpening the proposition, organising the key messages or defining what the voice needs to do before we start thinking about individual words.

03

Find the words

Then the thinking becomes language. I explore different ways in, test the ideas across formats and develop the strongest direction until the words start to hold together naturally.

04

Refine the language

The first draft is only a starting point. We review what’s working, question what isn’t and keep refining until the language feels precise, natural and completely at home in the brand.

Testimonials

“Romy found the voice we were missing.”

Mara Vogel, Neue Form

“We had far too much to say and no clear way to say it. Romy gave us a story the whole team could actually use.”

Daniel Weiss, Motive for Business

“Romy stripped away the corporate language and left us with something much more direct and human.”

Eva Richter, Keller & Partners