{"id":16,"date":"2026-10-05T15:18:40","date_gmt":"2026-10-05T15:18:40","guid":{"rendered":"https:\/\/demo.twentig.com\/sagan\/?page_id=16"},"modified":"2026-10-05T15:18:40","modified_gmt":"2026-10-05T15:18:40","slug":"services","status":"publish","type":"page","link":"https:\/\/demo.twentig.com\/sagan\/services\/?preset=default","title":{"rendered":"Services"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--65);padding-bottom:var(--wp--preset--spacing--65)\">\n<div class=\"wp-block-columns alignwide tw-cols-stack-md is-layout-flex wp-container-core-columns-is-layout-ffa56135 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">From big ideas to the small print.<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"tw-text-pretty has-medium-font-size wp-block-paragraph\" style=\"line-height:1.35\">I work with founders, studios and in-house teams to turn strategy into clear, memorable language people can use across brand voice, messaging, naming, campaigns and websites.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\" style=\"margin-top:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" height=\"1014\" width=\"1800\" src=\"https:\/\/images.unsplash.com\/photo-1645821522738-551e9d46d1e6?q=80&amp;w=1800&amp;h=1014&amp;auto=format&amp;fit=crop&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxib29rbWFya3MtcGFnZXwxfHx8ZW58MHx8fHx8&amp;fp-x=0&amp;fp-y=.52&amp;crop=focalpoint&amp;fp-z=1.003\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-separator alignwide has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--65)\">\n<div class=\"wp-block-columns alignwide tw-cols-stack-md is-layout-flex wp-container-core-columns-is-layout-5ee02877 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Where I come in<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">What matters isn\u2019t having more words, but knowing which ones deserve to stay. I help untangle complex ideas, find the angle that brings a brand into focus, and build language that can stretch from a headline to a whole website without losing what makes it memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes that means starting from scratch. Sometimes it means taking something that\u2019s almost there and making it sharper, simpler and more recognisable. I can step into a project at different stages, but the goal is always the same: language that\u2019s considered, flexible and easy to use.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-separator alignwide has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide tw-cols-stack-md is-layout-flex wp-container-core-columns-is-layout-6e85a5bc wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Services<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow tw-has-icon tw-icon-plus\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\" style=\"border-bottom-color:var(--wp--preset--color--tertiary);border-bottom-width:1px;margin-top:0\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right tw-no-underline has-medium-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-top:var(--wp--preset--spacing--0)\"><span class=\"wp-block-accordion-heading__toggle-title\">Brand voice<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\"><svg class=\"accordion-plus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" aria-hidden=\"true\" focusable=\"false\"><path class=\"plus-vertical\" d=\"M11 6h2v12h-2z\"\/><path d=\"M6 11h12v2H6z\"\/><\/svg><\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\">A strong voice gives people a sense of who you are before you\u2019ve finished the sentence. I define the tone, character and verbal principles behind it, then turn them into practical guidance for writing consistently across every touchpoint.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\" style=\"border-bottom-color:var(--wp--preset--color--tertiary);border-bottom-width:1px;margin-top:0\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right tw-no-underline has-medium-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Messaging<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\"><svg class=\"accordion-plus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" aria-hidden=\"true\" focusable=\"false\"><path class=\"plus-vertical\" d=\"M11 6h2v12h-2z\"\/><path d=\"M6 11h12v2H6z\"\/><\/svg><\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\">Good messaging gives everything else somewhere to start. I shape propositions, key messages and hierarchies that clarify what matters, what makes you different and how the story fits together, so teams know what to say and why.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\" style=\"border-bottom-color:var(--wp--preset--color--tertiary);border-bottom-width:1px;margin-top:0\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right tw-no-underline has-medium-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Naming<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\"><svg class=\"accordion-plus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" aria-hidden=\"true\" focusable=\"false\"><path class=\"plus-vertical\" d=\"M11 6h2v12h-2z\"\/><path d=\"M6 11h12v2H6z\"\/><\/svg><\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\">A good name has to do a lot with very little. I explore territories, develop names and taglines, and take the strongest ideas further, balancing meaning, sound and memorability with enough room for the brand to grow.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\" style=\"border-bottom-color:var(--wp--preset--color--tertiary);border-bottom-width:1px;margin-top:0\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right tw-no-underline has-medium-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Copywriting<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\"><svg class=\"accordion-plus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" aria-hidden=\"true\" focusable=\"false\"><path class=\"plus-vertical\" d=\"M11 6h2v12h-2z\"\/><path d=\"M6 11h12v2H6z\"\/><\/svg><\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\">Websites, campaigns, launches, product stories and everything in between. I turn the thinking behind a brand into words that work in context, from three words on a poster to a homepage, campaign or complete website.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\" style=\"margin-top:0\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right tw-no-underline has-medium-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Workshops<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\"><svg class=\"accordion-plus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" aria-hidden=\"true\" focusable=\"false\"><path class=\"plus-vertical\" d=\"M11 6h2v12h-2z\"\/><path d=\"M6 11h12v2H6z\"\/><\/svg><\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\">Sometimes the best way to improve the writing is to get everyone involved. I run practical sessions that help teams understand their voice, sharpen their messaging and make better decisions about language for themselves.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-separator alignwide has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--65)\">\n<div class=\"wp-block-columns alignwide tw-cols-stack-md is-layout-flex wp-container-core-columns-is-layout-5ee02877 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Selected clients<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I\u2019ve had the pleasure of working with people across design, architecture, culture, technology, fashion, hospitality, publishing and professional services. Some for a single project, others through years of collaboration.<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--30)\" class=\"wp-block-list tw-list-spacing-medium is-style-tw-no-bullet\">\n<li>Hausmann<\/li>\n\n\n\n<li>Motive for Business<\/li>\n\n\n\n<li>Keller &amp; Partners<\/li>\n\n\n\n<li>The Berlin Review<\/li>\n\n\n\n<li>Neue Form<\/li>\n\n\n\n<li>Atelier Heller<\/li>\n\n\n\n<li>Meyer &amp; Sohn<\/li>\n\n\n\n<li>North Standard<\/li>\n\n\n\n<li>Pica Press<\/li>\n\n\n\n<li>Linden Works<\/li>\n\n\n\n<li>Paloma House<\/li>\n\n\n\n<li>Folio Editions<\/li>\n\n\n\n<li>Aster Labs<\/li>\n\n\n\n<li>Institute for Civic Design<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-separator alignwide has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--65)\">\n<div class=\"wp-block-columns alignwide tw-cols-stack-md is-layout-flex wp-container-core-columns-is-layout-6e85a5bc wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Process<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-secondary-color has-text-color has-x-small-font-size wp-block-paragraph\">01<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--10)\">Understand the problem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every project starts with listening. We talk about the business, the audience, what already works and what doesn\u2019t, then gather the context, references and material needed to understand the problem properly.<\/p>\n\n\n\n<div class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-x-small-font-size wp-block-paragraph\">02<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--10)\">Define the direction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, I turn what we\u2019ve learned into a clear direction. That might mean sharpening the proposition, organising the key messages or defining what the voice needs to do before we start thinking about individual words.<\/p>\n\n\n\n<div class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-x-small-font-size wp-block-paragraph\">03<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--10)\">Find the words<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Then the thinking becomes language. I explore different ways in, test the ideas across formats and develop the strongest direction until the words start to hold together naturally.<\/p>\n\n\n\n<div class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color has-x-small-font-size wp-block-paragraph\">04<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--10)\">Refine the language<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first draft is only a starting point. We review what\u2019s working, question what isn\u2019t and keep refining until the language feels precise, natural and completely at home in the brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-separator alignwide has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns alignwide tw-cols-stack-md is-layout-flex wp-container-core-columns-is-layout-6e85a5bc wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Testimonials<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-plain has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"line-height:1.3\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">\u201cRomy found the voice we were missing.\u201d<\/p>\n<cite>Mara Vogel, Neue Form<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"line-height:1.3\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">\u201cWe had far too much to say and no clear way to say it. Romy gave us a story the whole team could actually use.\u201d<\/p>\n<cite>Daniel Weiss, Motive for Business<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"line-height:1.3\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">\u201cRomy stripped away the corporate language and left us with something much more direct and human.\u201d<\/p>\n<cite>Eva Richter, Keller &amp; Partners<\/cite><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From big ideas to the small print. I work with founders, studios and in-house teams to turn strategy into clear, memorable language people can use across brand voice, messaging, naming, campaigns and websites. Where I come in What matters isn\u2019t having more words, but knowing which ones deserve to stay. I help untangle complex ideas, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":1,"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":17,"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/pages\/16\/revisions\/17"}],"wp:attachment":[{"href":"https:\/\/demo.twentig.com\/sagan\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}