{"id":2,"date":"2026-10-05T13:12:20","date_gmt":"2026-10-05T13:12:20","guid":{"rendered":"https:\/\/demo.twentig.com\/sagan\/?page_id=2"},"modified":"2026-10-05T15:24:34","modified_gmt":"2026-10-05T15:24:34","slug":"home","status":"publish","type":"page","link":"https:\/\/demo.twentig.com\/sagan\/?preset=default","title":{"rendered":"Home"},"content":{"rendered":"\n
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I help brands find the right words.<\/h1>\n<\/div>\n\n\n\n
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From websites and campaigns to naming and storytelling, I write copy that\u2019s clear, distinctive and full of character. I take ideas from early thinking to the final line.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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About me<\/h2>\n<\/div>\n\n\n\n
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I came to copywriting through magazines, design studios and creative agencies. Over time, I realised I was less interested in filling pages than in figuring out what was worth saying. I now work independently from my studio in Berlin.<\/p>\n\n\n\n

My favourite part comes before the writing: conversations, research, references and the moment a direction clicks. I like working closely with designers and founders, asking the right questions before putting anything into words.<\/p>\n\n\n\n

When I\u2019m not working, I\u2019m usually reading, watching films, wandering around Berlin or heading somewhere with mountains and bad phone reception. I keep a notebook full of sentences, places and ideas I might use one day.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Selected work<\/h2>\n<\/div>\n\n\n\n
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