The most common copywriting mistakes

We’ve all been there. Squinting at the blinking cursor, fingers poised over the keyboard, a blank page mocking our creative spark. It’s not writer’s block, oh no. It’s the silent scream of a copywriter staring down the most common, soul-crushing mistakes of our trade.

The first trap? Forgetting who we’re talking to. We lose ourselves in fancy vocabulary and technical jargon, crafting prose that would impress Shakespeare, not our target audience. Remember, it’s not about showing off, it’s about connection. Talk like a friend, not a professor.

Then there’s the dreaded fluff-monster. Sentences bloated with adverbs, adjectives multiplying like rabbits, paragraphs meandering through fields of irrelevance. It’s tempting to dress up the message, but remember, conciseness is king. Every word should earn its place, pulling the reader closer, not pushing them away.

And oh, the siren song of clichés. Those tired old phrases, worn smooth by overuse, that promise impact but deliver blandness. “Think outside the box”? Seen it. “Game changer”? Yawn. Originality might take effort, but it’s the secret sauce that makes your copy stand out. Ditch the platitudes, find your own voice, and watch the engagement sizzle.

But sometimes, we go to the opposite extreme. We strip our copy bare, devoid of personality, a sterile wasteland of facts and figures. Don’t forget, even B2B needs a touch of warmth. Show that there’s a human behind the brand, someone who understands the reader’s needs and speaks their language. Inject a little humor, a dash of storytelling, and let your copy come alive.

And finally, the cardinal sin: forgetting the call to action. We write beautiful prose, paint vivid pictures, then leave the reader adrift, unsure what to do next. Don’t be shy! Tell them what you want them to do, be it subscribing, clicking, or buying. Make it clear, make it compelling, and make it impossible to resist.

So, fellow wordsmiths, let’s banish these common copywriting demons. Let’s write with clarity, with personality, with purpose. Let’s craft words that resonate, that inspire, that convert. Let’s make our copy sing, not snore. Because in the end, effective copywriting isn’t just about selling, it’s about connecting. And that, my friends, is magic.