Romy Sagan

I help brands find the right words.

From websites and campaigns to naming and storytelling, I write copy that’s clear, distinctive and full of character. I take ideas from early thinking to the final line.

About me

I came to copywriting through magazines, design studios and creative agencies. Over time, I realised I was less interested in filling pages than in figuring out what was worth saying. I now work independently from my studio in Berlin.

My favourite part comes before the writing: conversations, research, references and the moment a direction clicks. I like working closely with designers and founders, asking the right questions before putting anything into words.

When I’m not working, I’m usually reading, watching films, wandering around Berlin or heading somewhere with mountains and bad phone reception. I keep a notebook full of sentences, places and ideas I might use one day.

Selected work

Hausmann makes furniture for spaces that are meant to be lived in, not looked after. I helped sharpen the brand story and build a warmer, more direct voice, then carried it through the website, product copy and launch campaign. The result is language that feels as considered as the furniture, but warmer and more approachable, without taking itself too seriously.

Motive had built a powerful platform for growing teams, but explaining it was another matter. I worked with the team to simplify the proposition, organise the messaging and give its business offer a clearer voice. Then I turned it into website copy, campaign lines and a toolkit the wider team could actually use.

Keller & Partners knew their expertise was a strength. Sounding like every other consultancy wasn’t. I developed a clearer positioning and a more confident way of speaking, replacing layers of corporate language with something precise, straightforward and human. The new voice shaped everything from the firm’s website and credentials to proposals and client communications.

The Berlin Review needed a voice flexible enough to introduce serious ideas without making them feel academic. I created the editorial messaging and launch copy, from subscription pages and contributor notes to posters around the city. Smart without being solemn, the language gives the publication a personality of its own before you’ve even opened an issue.

Neue Form brings emerging designers and small manufacturers together under one roof. I helped define what the brand stood for, gave its different offers a single verbal identity and wrote the copy for its new website. The language is simple, curious and quietly opinionated, leaving plenty of room for the work itself to do the talking.

Principles

Clarity

Good ideas deserve clear language. I strip away what gets in the way, without losing the nuance, wit or personality that makes the idea worth paying attention to.

Curiosity

The obvious answer is rarely the best one. I like looking closer, making connections and following unexpected directions until something more revealing emerges.

Character

Nobody remembers copy that could belong to anyone. I look for the details, quirks and points of view that make a voice feel unmistakably its own, and unmistakably human.

Craft

Words have rhythm, weight and texture. I care about how a sentence sounds, where it pauses and what can be removed until every word earns its place.

Collaboration

Good work gets better when ideas move freely. I value open conversations, thoughtful feedback and the kind of collaboration where everyone adds something useful.

Simplicity

Simple isn’t the same as obvious. It takes work to make an idea feel effortless, and knowing what to leave out matters just as much as what stays on the page.

Experience

Independent creative copywriter · 2022–present

I work with studios, founders and in-house teams on brand voice, naming, campaigns and digital experiences. Projects range from early positioning and messaging to the final words people actually see.

Senior copywriter, Studio Falk · 2018–2022

I led verbal identity and campaign work across culture, design, hospitality and technology. I worked closely with strategists and designers to turn early ideas into clear, distinctive creative directions.

Editorial writer, The Meridian · 2014–2018

I wrote and edited interviews, features and cultural stories across print and digital. It taught me how to find the interesting part quickly, shape a strong narrative and make every sentence earn its place.

Education

Berlin Summer University of the Arts · 2020

Creative Copywriting Workshop

Leipzig University · 2016–2018

MA, Literary Writing

Stuttgart Media University · 2014

BA, Advertising and Marketing Communication

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